Jason Pratt

The Authority

Jason Pratt, the eldest Pratt brother, holds the title of “The Authority” and focuses on growing the business through creative marketing to reach his ultimate goal - making the Pratt Guys brand synonymous with the highest quality of hand-crafted pergolas in the nation.

The intellectual of the family, Jason is the kind of guy that puts his mind to learning something and becomes an expert in that subject using his laser-like focus and setting high expectations for himself. His competitive nature was fostered by his cross country coach and mentor at Wolfson High School, Paul Nowicki, who also provided Jason with the mantra he still recites when embarking on a new project today: “leave no stone unturned.”

A pivotal moment in Jason’s career happened when he took a job at Best Buy while attending college at the University of North Florida. He sold cameras and camcorders and quickly became an expert on the subject. This led to Jason’s developing an innate talent for photography and video. Jason took over 40 hours of video on a school trip to Europe, interviewing the other students and extensively documenting the entire trip. He sold the trip documentary to his fellow students which marked the first of Jason’s forays into the world of entrepreneurship.

After discovering his talent for photography and video production, Jason switched his major from nursing to broadcast journalism at the University of North Florida. One of Jason’s biggest accomplishments while in college was being nominated by an unknown person for local philanthropist David A. Stein’s Pathways to Success Scholarship and becoming one of the chosen few to receive the honor. David and Jason keep in touch to this day, with David asking his scholarship recipients to “give back to the community like I have,” a commitment Jason takes seriously.

Another mentor of Jason’s, Bruce Lipsky served as adjunct professor of photojournalism at the University of North Florida and was instrumental in helping Jason land his first job after graduation by offering him an internship at The Florida Times-Union. It was at the Times-Union that Jason was able to demonstrate his considerable talent as a photographer and gained confidence in his skills.

The Times-Union brought him on as a full-time photographer upon graduation and he stayed for six years. He was promoted to Multimedia Production Specialist and produced award-winning multimedia for print and online editions of the newspaper and website. During this time he also launched his own photography and video production company, Pratt.tv, creating content for web, social media, and other marketing and promotional platforms.

Jason’s next career move led him to the Mayo Clinic Social and Digital Innovation Team, serving as Communications Specialist for one of the top hospitals in the country for five years. At Mayo Clinic, he continued to expand his skills in the world of marketing and multimedia content development, and also met a colleague and the woman who would become his wife, Ashley Crofton.

Jason left Mayo Clinic in March 2016 after five years to join the Pratt Guys team full-time starting in March 2016. Jason brings organization, structure, and an eye for improving processes along with his unique brand of high expectations, intense focus, and positive attitude to the team. His proudest accomplishment to date is the rebranding of Pratt Guys that he undertook in 2013, showing his brothers what he could bring to the team.

In his free time, Jason has volunteered as the Web Chairman with the Communications Ministry at the church he and his wife attend, Lakewood Presbyterian Church. He serves on the board of the UNF Alumni Association and ImpactJAX’s policy committee, the young professionals organization of the JAX Chamber. Jason enjoys mentoring college students, finding fun ways to inspire others, and is also passionate about making Jacksonville the best it can be.

Ashley and Jason’s son, Vedder, was born on August 25th, 2016, which you can read about right here. They like to #EnjoyEarth via frequent boating, camping and hiking trips with their large and close-knit group of friends and family.